Michael Shvo Is Back, and as Brash as Ever

(The New York Times) At the height of the real estate boom, the broker Michael Shvo brashly coined the phrase “Let’s Shvo” to define his style of marketing. That meant 24-hour sales offices, parties featuring red carpets and leggy models, and aggressive selling tactics that some considered questionable. Then, when the market crashed, Mr. Shvo became as elusive as he had once been ubiquitous. Now, after having taken a few years off to work on his art collecting, he’s back.

 

 

Source: http://www.nytimes.com/2013/10/13/realesta...